Privacy Policy
Effective Date: October 28, 2025
Last Updated: October 28, 2025
Urban Turf Arena (“we,” “us,” “our,” or “Company”) is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices when you visit our website (urbanturfarena.com) or use our services.
- Introduction and Applicability
This Privacy Policy applies to all visitors and users of Urban Turf Arena’s website and booking platform. By accessing and using our website or services, you acknowledge that you have read and understood this policy and consent to our collection and use of your information as described herein.
Legal Compliance: Urban Turf Arena complies with India’s Digital Personal Data Protection Act, 2023 (DPDPA) and applicable local data protection regulations.
- Information We Collect
2.1 Information You Provide Directly
We collect personal information that you voluntarily provide to us through the following methods:
Account Registration & Booking Forms:
Full name
Email address
Phone number
Mailing address
Date of birth (optional)
Photo identification for verification (if required)
Payment Information:
Credit/debit card details
Payment method preferences
Billing address
Transaction history
Banking information (for refunds)
Communication:
Messages you send via contact forms
Email inquiries
Customer service correspondence
Feedback and reviews
Event & Booking Details:
Selected time slots and dates
Number of participants
Special requests or requirements
Cancellation and modification history
2.2 Information Collected Automatically
Website Usage Data:
IP address and device information
Browser type and operating system
Pages visited and time spent on each page
Search queries and navigation patterns
Referral sources
Cookies and Tracking Technologies:
Session cookies (temporary, deleted after browser closes)
Persistent cookies (remain on your device for future visits)
Analytics cookies to understand user behavior
Marketing cookies for targeted advertising
Technical Data:
Device identifiers and MAC addresses
Log data and error reports
Location data (if you grant permission)
2.3 Information from Third Parties
We may receive information about you from:
Payment processors and financial institutions
Website analytics providers
Customer reviews and feedback platforms
Marketing partners (with your consent)
- How We Use Your Information
Urban Turf Arena uses your personal information for the following purposes:
Service Delivery:
Processing and confirming your bookings
Providing customer support and responding to inquiries
Sending booking confirmations and reminders via email and SMS
Processing refunds and cancellations
Managing your account and preferences
Communication:
Sending promotional offers and marketing materials (with your consent)
Notifying you about service updates and changes
Responding to your feedback or complaints
Conducting surveys to improve our services
Business Operations:
Improving our website functionality and user experience
Analyzing usage patterns to optimize our platform
Preventing fraud and enhancing security
Maintaining accurate booking and financial records
Complying with legal and regulatory requirements
Analytics and Research:
Understanding customer preferences and behavior
Generating de-identified statistical reports
Improving service quality and offerings
- Data Sharing and Disclosure
4.1 No Unauthorized Sharing
Urban Turf Arena will not sell, rent, lease, or exchange your personal information with unaffiliated third parties without your explicit consent.
4.2 Third-Party Service Providers
We may share your information with trusted partners for specific purposes:
Payment Processors:
Credit card processors and payment gateways (for payment processing only)
Operational Partners:
Email service providers (for communications)
SMS gateway providers (for booking confirmations)
Cloud storage providers (for secure data backup)
Analytics tools (for website improvement)
Customer relationship management (CRM) systems
Legal Compliance:
Law enforcement and government authorities (when legally required)
Courts and regulatory bodies (as per legal orders)
Fraud prevention agencies (to protect against unauthorized activity)
4.3 Service Provider Obligations
All third parties are contractually bound to:
Protect your information with adequate security measures
Use data only for purposes specified by Urban Turf Arena
Comply with applicable data protection laws
Not disclose your information to unauthorized parties
- Data Security
Urban Turf Arena implements comprehensive security measures to protect your personal information:
Technical Safeguards:
SSL encryption for all data transmission
Secure Socket Layer (SSL) protocol for sensitive information
Encrypted storage of payment and personal data
Regular security audits and vulnerability assessments
Firewalls and intrusion detection systems
Organizational Measures:
Access controls limiting employee access to personal data
Staff training on data protection and privacy compliance
Secure password policies and multi-factor authentication
Regular backup procedures for data recovery
Physical Security:
Restricted access to servers and data centers
Surveillance and monitoring of physical facilities
Limitations: While we employ industry-standard security measures, no system is completely secure. Urban Turf Arena cannot guarantee absolute security of your information.
- Data Retention
Urban Turf Arena retains your personal information for as long as necessary to fulfill the purposes outlined in this policy:
Booking and Transaction Data:
Retained for minimum 5 years for accounting and legal compliance
May be retained longer if required by law
Customer Account Data:
Retained during active account use
Retained for 2 years after final transaction for service recovery
Communication Records:
Emails and support tickets retained for 1 year
Can be deleted upon your request
Marketing Data:
Retained while you consent to receive communications
Deleted within 30 days of unsubscribing
Payment Information:
Stored securely by payment processors
Not stored long-term by Urban Turf Arena
You may request deletion of your personal data at any time, subject to legal retention requirements (see Section 10).
- Your Rights as a Data Principal
Under India’s DPDPA and applicable laws, you have the following rights:
7.1 Right to Access
You have the right to access all personal information we hold about you. You may request a copy of your data in a structured, commonly used format.
7.2 Right to Correction
You may request correction of inaccurate, incomplete, or outdated personal information at any time.
7.3 Right to Deletion
You have the right to request deletion of your personal information, subject to legal or business-critical retention requirements.
7.4 Right to Withdraw Consent
You may withdraw your consent for specific data processing activities at any time. This will not affect the legality of processing before withdrawal.
7.5 Right to Portability
You can request your data in a portable format to transfer to another service provider.
7.6 Right to Restrict Processing
You may request that we limit how your data is processed while we address your concerns.
7.7 Right to Object
You can object to marketing communications and promotional materials at any time.
- Cookies and Tracking Technologies
8.1 What are Cookies?
Cookies are small text files stored on your device that allow us to recognize you on future visits and personalize your experience.
8.2 Types of Cookies We Use
Essential Cookies: Required for website functionality (cannot be disabled)
Performance Cookies: Track usage patterns to improve website performance
Functional Cookies: Remember your preferences and settings
Marketing Cookies: Enable targeted advertising and promotional content
8.3 Managing Cookies
You can control cookie settings through your browser preferences:
Chrome: Settings > Privacy and Security > Cookies
Firefox: Preferences > Privacy & Security > Cookies
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Privacy and Security > Cookies
Note: Disabling cookies may limit your access to certain website features or services.
- Marketing Communications
9.1 Consent-Based Marketing
Urban Turf Arena sends marketing communications only to users who have explicitly consented to receive them.
9.2 Unsubscribe Options
You can opt out of marketing communications by:
Clicking the “Unsubscribe” link in any promotional email
Contacting us directly with unsubscribe requests
Adjusting preferences in your account settings
Replying with “STOP” to SMS messages
Processing Time: Unsubscribe requests are processed within 5 business days.
- How to Exercise Your Rights
To exercise any of your privacy rights, contact us with the following information:
Contact Methods:
Email: [your-email@urbanturfarena.com]
Phone: [Your phone number]
Address: [Your physical address]
Online Form: Visit www.urbanturfarena.com/privacy-requests
Required Information:
Full name
Email address
Phone number
Specific right being requested
Booking reference number (if applicable)
Response Timeline: We will respond to all requests within 30 days of receipt. Complex requests may require up to 60 days for thorough processing.
- Data Breach Notification
11.1 Breach Reporting
In the event of a data breach affecting your personal information, Urban Turf Arena will:
Notify affected individuals without undue delay
Provide details of the breach and potential risks
Describe measures taken to mitigate the impact
Report to relevant authorities as legally required
11.2 Your Notification
Notifications will be sent via:
Email to your registered email address
SMS to your phone number
In-app notifications on your user account
- Children’s Privacy
Urban Turf Arena does not knowingly collect personal information from children under 13 years of age. We require parental consent for users aged 13-18. If we become aware that we have collected information from a child under 13 without proper consent, we will delete such information immediately.
Parents or guardians who believe their child’s information has been collected should contact us immediately.
- Third-Party Links
Our website may contain links to third-party websites and services. Urban Turf Arena is not responsible for their privacy practices. We encourage you to review their privacy policies before providing personal information. This policy applies only to information collected through urbanturfarena.com. - International Data Transfers
Currently, Urban Turf Arena operates primarily within India. If we expand to process data internationally, we will ensure compliance with applicable data protection laws and establish appropriate safeguards for data transfers. - Policy Updates and Changes
15.1 Amendment Rights
Urban Turf Arena reserves the right to update this Privacy Policy at any time. Changes will be effective immediately upon posting to our website.
15.2 Notification of Changes
We will notify you of material changes by:
Posting the updated policy on our website
Sending email notification to registered users
Displaying a prominent notice on our homepage
Requiring your explicit consent for significant changes
15.3 Your Responsibility
It is your responsibility to review this policy periodically for updates. Continued use of our website after policy changes constitutes acceptance of the revised terms.
- Contact Information
For all privacy-related inquiries, complaints, or requests:
Customer Service Team
Email: [your-email@urbanturfarena.com]
Phone: [Your phone number]
Website: www.urbanturfarena.com
Office Hours: [Your operating hours]
Data Protection Officer (if applicable):
Email: [dpo-email@urbanturfarena.com]
Address: [Your physical address]
For Formal Complaints:
You may file complaints with the Data Protection Board of India as per the DPDPA procedures.
- Governing Law
This Privacy Policy is governed by the laws of India and subject to the jurisdiction of courts in [Your State/City]. Urban Turf Arena complies with the Digital Personal Data Protection Act, 2023, and applicable data protection regulations. - Disclaimer
Urban Turf Arena makes no warranty regarding the absolute security of your information. Transmission over the internet carries inherent risks that we cannot completely eliminate. You use our website and services at your own discretion.
By using Urban Turf Arena’s services, you acknowledge that you have read and agreed to this Privacy Policy in its entirety.
Last Updated: October 28, 2025